Emerging brands, legacy retailers and everyone in-between can learn a few things from Digital Native Vertical Brands about how to leverage growth marketing to achieve massive and sustainable growth.
DNVB’s exploded on to the eCommerce scene and created huge waves across eCommerce, and changed the retail landscape forever. The main thing to know about DNVB’s is that they operate on a drastically different business model. They work by being extremely lean, flexible and fast-moving, both in their brand and their marketing.
So what can you do to replicate their success for your own business?
Try to get just one thing right. The immediate focus for new DNVB’s is to make whatever they are offering across whatever industry they are in really, really good. To do this they pick just one product that they can craft, re-work and ultimately perfect for their niche.
Eventually, the most successful brands manage to diversify, but only after they have revolutionised their verticle.
To win you’ll have to find an authentic way to connect with your consumers. The best DNVB’s did this by having a solid grasp of their consumers lifestyles, habits and decision-making process, and how they use and are influenced by technology in their daily lives before they launched.
The idea of the brand is shaped entirely by customer information: how they shop, how they get information, how they use technology and their wants and needs. Use this information to create a flawless buying and customer service experience. If you can get this right then you’ll build a base of loyal brand advocates.